Motor Valley Experience: the first two-wheeled tour through the Land of Speed

The Motor Valley Experience event will take place from May 21 - 23, 2021.

May 9, 2021: Ducati and Canossa Events are happy to announce the first two-wheeled tour through the land of speed. A motorbike journey that explores the Italian Motor Valley, a unique region that boasts the world’s highest concentration of prestigious motorsport brands, roughly following the Roman Via Emilia.

The riding experience follows the amazing roads of the Modena’s Apennines, Reggio Emilia and Bologna. But the stars will be the latest engineering marvels created by the engineers at Borgo Panigale: the Ducati Multistrada V4, Multistrada 950 S and the brand-new Ducati Monster.  This new generation of motorcycles will allow fans to enjoy the road safely, without sacrificing the legendary sportiness of Ducati bikes. 

While riding the Ducati, travelers will spend a weekend discovering the most iconic places in the Land of Speed, taking in thrilling roads and breathtaking hairpin bends. The package includes a visit to the Pagani Museum with an atelier’s guided tour, and a VIP experience visit at the Ferrari Museum.

The tour will be completed by the typical Modenese cuisine, which will be savoured in the midst of cities known for their culinary delights. The gourmet dinners will be signed by two famous Modenese chefs: Trattoria Pomposa by Chef Luca Marchini and Franceschetta 58 by the great chef Massimo Bottura  – a renowned chef, ambassador for Modena’s cuisine and an enthusiastic Ducati biker.

The Motor Valley Experience, held over the weekend of May 21 – 23, is open to a maximum of 10 travelers, plus their passengers, with whom they can share this memorable experience. The whole event will take place in full compliance with the most recent Covid safety protocols.

For more information about the tour Motor Valley Experience, created by Canossa Events and powered by Ducati, please visit our website.


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Terre di Canossa is an event dedicated to classic cars that thrives on three core elements: an exciting formula for thrilling routes and skill trials, captivating scenery and locations, exceptional hospitality, and an unforgettable gastronomic experience.

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Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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