Join us and be part of our Canossa experiences


Since the very first events we hosted in 2011, we have created top-class experiences to showcase Made in Italy’s unique and exclusive elegance. Our ultimate desire is to offer to our clients unforgettable moments. By becoming our partner, you will interact directly with enthusiasts of the sector who are accustomed to high standards of excellence and attention to detail.

made in Italy

Canossa's people

The participants at our events, besides being clients, are also friends and members of our Driver’s Club: the Canossa Circle. This relationship of trust and mutual respect, is built on great professionalism and high quality, which is reflected in the services we provide to them. Each Sponsor selected by Canossa will have the opportunity to present its own products to our customer base, which comprises car collectors, pilots and lovers of luxury and memorable experiences.

Our events range in geographical location and experience typology. We organise both driving and static experiences: from tours behind the wheel of supercars, adventurous rallies in Europe, United Arab Emirated and United States of America to Concorsi d’Eleganza reserved for the most exclusive Ferraris. For each of these events, our team will liaise with the sponsors to understand how to best deliver their message to the participants. 

We personalise each partner relationship because we know each company has different needs. We always propose at least one preliminary meeting to understand the specific requirements and target audience, before putting forward sponsorship activities that enable us to reach the requirements decided with our partners.

Tailor-made sponsorships

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Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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