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About us

Welcome to Canossa’s world.

Here, you will find everything we offer, from motor racing to motor touring and from luxury parties to business productions.

Canossa is a young company run by a young team.

We started out in 2011 with a team of just four people, but today we have 130 passionate professionals with an average age of just 32, running more than 250 events every year. With a large female contingent, we are the biggest female event team in Italy, which gives us the care and passion to create truly memorable events.

In May 2019, the company joined forces with Motorsport Network, simultaneously growing our global presence and improving our range of services.

Canossa is constantly expanding and evolving with subsidiaries both in the United States (Greenwich, CT and Miami, FL) and in the United Arab Emirates (Dubai). 

who we are

our mission

We organise captivating and memorable events, all staged with a great love of cars.

From small luxury tours to big rallies or challenging circuit races, we turn the journey into an experience. As we say:

There is no road to happiness. Happiness is the road!

We also create engaging product presentations, spellbinding test drives and more for car manufacturers and other businesses.

And if you are looking for a partner to create an unforgettable celebration, we have a dedicated team ready and waiting to arrange it.

Our business is our passion: we love stunning cars, incredible food, and bewitching wines. We love beauty and speed; we love elegance and details. We love life.

And to make sure we can enjoy our wonderful lives for years to come, we must love our planet, our heritage, and our brothers and sisters on Earth. That’s why we allocate as many resources as possible to our efforts for sustainability.

our values

Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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