The Motor Valley Fest and Canossa Events: a celebration Made in Italy of the Motor Valley

The Motor Valley Fest is being held from July 1st to 4th at Modena, the Italian capital of motoring, a huge event organised with the pro-active support of Canossa.

July 1, 2021: The Motor Valley Fest is well underway and the automotive industry has got the ball rolling for the third edition of this Festival dedicated to the excellence of Emilia-Romagna’s motoring heritage. The opening conference was attended by top managers from Ferrari, Ducati, Pagani, Maserati, Energica, Lamborghini and Dallara.

In this unique setting, Canossa Events is the organising partner for the event, handling the planning and management of all of the dynamic activities, such as the races at Novi Sad City Circuit, the numerous displays, and the parades. As always and in line with Canossa’s trademark style, the focus will be on the details and on the safety of participants during the road activities, as well as on the safety of the public expected to attend this important occasion. The role of Canossa Events during the Motor Valley Fest represents a relevant opportunity that enabled once more the company to innovate and create new formats and high-quality events for all the participants.

An inimitable experience to celebrate the Motor Valley and the Region of Emilia-Romagna: a land of great passion, motoring and excellence. 


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Terre di Canossa is an event dedicated to classic cars that thrives on three core elements: an exciting formula for thrilling routes and skill trials, captivating scenery and locations, exceptional hospitality, and an unforgettable gastronomic experience.

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Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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