September 29, 2023: Candeli (FI), September 2023 – The engines are warming up at Villa La Massa, the 5-star hotel on the outskirts of Florence and part of Villa d’Este Hotels, for the three-day “Villa La Massa Excellence”, the first event conceived and created in collaboration with Canossa Events, a leading company in luxury automotive events, dedicated to high-end hospitality and the most exquisite Youngtimers, collectable supercars built after 1990.
From October 13 to 15, Villa La Massa, an architectural gem from the Medici era immersed in a 25-acre park, will serve as the exclusive rendezvous for supercar collectors from around the world. During “Villa La Massa Excellence”, the epitome of automotive elegance, engineering and power will converge with local culinary finesse and unparalleled hospitality, qualities that have long set Villa La Massa apart. This historic estate has hosted an array of celebrities, from Gregory Peck and Winston Churchill to Elizabeth Taylor and Richard Burton, not to mention David Bowie and Iman, who chose it as their wedding venue.
The day of Saturday, October 14, will be open to the public: thanks to a special day pass (which includes Car Show, brunch in Sala Corsini, and a Car Parade), enthusiasts can experience the charm of the most beautiful cars with both a sporting pedigree and contemporary design, built after 1990, and then cast their vote for the most beautiful car, which will receive the Public Award.
During the gala evening on Saturday, October 14, the “Supercars Firenze” awards will be presented, with two categories and three winners for each: one dedicated to Youngtimer models that have driven the Evolution of the automobile, while the other honors those that have epitomized Innovation.
For the occasion, a very special international jury has been created, representing a diverse array of skills and experiences: Tomaso Trussardi, fashion and car expert; Emanuela Frattini, an internationally acclaimed architect and designer; Stephen Bayley, style guru and critic of design and architecture; Fabio Filippini, car designer and author; Stefano Guindani, fashion photographer and charity expert; Duccio Lopresto, collector and a director of RM Sotheby’s; Marco Makaus, a veteran in the automotive sector and event organizer. The jury will be chaired by Massimo Delbò, editor-in-chief of Cavallino Magazine.
Villa La Massa is part of the Villa d’Este Hotels group, which includes Villa d’Este, the iconic 5-star hotel on Lake Como that hosts the annual Concorso d’Eleganza. The bond between Villa d’Este and the world of automobiles is longstanding and further solidified by the organization of “Villa La Massa Excellence”: an extraordinary event designed to “savor life to the fullest” and evoke strong emotions.
FRIDAY, OCTOBER 13
7:00 pm – Welcome drink on the terrace of Il Verrocchio Restaurant inside Villa La Massa
8:00 pm – Dinner at Il Verrocchio Restaurant
SATURDAY, OCTOBER 14
10:00 am – Car Show, gates open to the public
1:00 pm – Brunch for collectors at L’Oliveto Bistrot and in Sala Corsini for the public
3:00 pm – Car parade in the gardens of Villa La Massa
8:00 pm – An exclusive Michelin-starred dinner for collectors at the “Atto” di Vito Mollica, located in Palazzo Portinari Salviati in central Florence. To conclude, the “Supercars Firenze” Awards ceremony
SUNDAY, OCTOBER 15
9:30 am – Driving Tour in the Chianti hills
10:30 am – Coffee break at the enchanting Tenuta del Palagio, in the heart of Chianti Classico
12:30 pm – Farewell Lunch at Antica Macelleria Cecchini in Panzano in Chianti
Accommodation and tickets:
Pricing for the all-inclusive package, which includes overnight stays at Villa La Massa on the nights of Friday, October 13, and Saturday, October 14, 2023, as well as participation in all scheduled events, starts at 3,360 euros for an Exclusive room for two guests and 2,280 euros for a single.
Day passes for Saturday, October 14, are priced at 250 euros per person and include access to Villa La Massa from 10:00 am onwards, the Car parade, the Car Show and an unforgettable brunch.