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Motor Valley Experience: the roadtrip designed by Canossa Events in collaboration with Ducati just ended

On September 24-26 in the Motor Valley’s roads went on scene the Motor Valley Experience: tour aboard of excellent Ducati motorbikes for discovering all the wonders of the Land of Speed.

October 7, 2021: An engaging weekend made of passion for the two-wheels, challenging hairpin bends and care for details: a journey for discovering the Motor Valley’s unique charm, the area where some of the world’s greatest vehicles are built. These are the hallmarks of Motor Valley Experience, the driving adventure riding excellent Ducati motorbikes like the flaming Borgo Panigale’s new model, the Multistrada V4.

In order to test the performing two-wheels, participants drove in the heart of the Motor Valley experiencing the sharp curves and the breathtaking hairpin bends of both the Modenese Apennines and the wonderful hills around Bologna. Unmissable for the motorsport enthusiasts was the opportunity to visit the Pagani factory, while  discovering the brilliant creativity of Horacio Pagani, and to immerse themselves in the fabled Ferrari Museum in Maranello, with a VIP experience.

An exciting roadtrip, where the two-wheels jewels were tested in harsh conditions, characterized by heavy rain and mud, but the road holding of the motorbikes  always demonstrated to be perfectly performing and consequently more enthralling for the bikers. During the exclusive weekend the enthusiast Ducatisti enjoyed as well the truly authentic and traditional savours of Emilia’s cusine.

An adrenaline-fueled experience for discovering at its fullest the inebriation of the motorcycling’s world. The tours created by Canossa Events in collaboration with Ducati will return in the Land of Speed next spring.

For more information on the Motor Valley Experience, please visit the dedicated page

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Terre di Canossa

Terre di Canossa 2024 has concluded

Terre di Canossa is an event dedicated to classic cars that thrives on three core elements: an exciting formula for thrilling routes and skill trials, captivating scenery and locations, exceptional hospitality, and an unforgettable gastronomic experience.

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Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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