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For us as competitors it was a perfect way to celebrate the easing of the Covid lockdown and we enjoyed every moment of it. The route was very well planned with the dramatic scenery of the Dolomites.

We are still smiling after enjoying a truly wonderful Stella Alpina rally and would ask you to pass on our appreciation to all your team.

For us as competitors it was a perfect way to celebrate the easing of the Covid lockdown and we enjoyed every moment of it. The route was very well planned with the dramatic scenery of the Dolomites and a nice balance between some challenging passes and some relaxing stretches.

The road book was faultless – as ever!

The hospitality was really appreciated with excellent cuisine and splendid wines.

I imagine that this period has been a roller coaster for you all – never knowing until very late whether all your original planning would be wasted – and then suddenly having to pull it all together to comply with the new regulations and, most importantly, in a way that made us all feel safe.

You all did this so well and gave us such a fabulous event.

Thank you all so much!!

Adrian and Ali Martin

Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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