Canossa Events: the new season of events for 2021

Unparalleled experiences, perfect hospitality, bespoke journeys.

March 27, 2021: The Canossa Team is excited to confirm the 2021 events calendar. Despite the complexity caused by the global pandemic, we are honoured to propose new amazing events for all those who share their passion for collector cars no matter if classic or modern.

 As always, the upcoming events designed by Canossa will focus on beauty, passion for cars, unforgettable roads set in picturesque scenery, sportsmanship and 5-star hospitality. Our scrupulous attention to every detail and the safety of our participants is a given.

The 2021 calendar will include locations of Canossa Events’ global “hubs”: Europe, Middle East and North America for unforgettable moments of pure emotion.

In 2019 we established Canossa Events North America, Inc. in Greenwich, Connecticut building on our wealth of previous experience organising complex events in the US. In 2020, Canossa launched North American touring series, which includes small-group road-trip excursions on California’s Central Coast, New England and the American Southwest. A series of exclusive, highly curated automotive tours for discerning car enthusiasts, these journeys allow guests to explore picturesque drives, indulge in one-of-a-kind gastronomic experiences and enjoy luxury accommodation. It truly is ‘la dolce vita’ curated with Canossa’s signature values of beauty, elegance, taste and personalised customer service.

The Fall Rally of New England (October, 5-8) is a driving experience characterized by the splendour of the autumn foliage in New England, one of the most spectacular natural events in the world. Set amidst the enchanting atmosphere of the Indian summer, in Maine and New Hampshire, driving on enchanting roads with a spectacular show of the changing colours of the foliage along New England’s historic, winding roads.
 
The Rally of the Music City GP (August, 4-8) is an exciting, lively and vibrant adventure. Nashville, TN has joined the ranks of hosting one of Indy Cars famed races with its’ inaugural “Music City GP” in August, when the streets of downtown will come alive with the sounds of music, food, and racing. The inaugural Rally of the Music City GP will kick off the weekend exploring Tennessee back country and its’ diverse scenery and natural sites and will conclude with VIP hospitality for the race weekend.
 
The Rally of Enchantment (May 15-21, 2022) will also be a high impact rally, for discovering the majestic American South West, known and loved around the world through the iconic pictures of the “Wild West”, made famous in Hollywood movies. An epic American adventure, lasting seven days and six nights, traversing the four corner states NM, CO, AZ, UT each with their own breath-taking nature and cultural heritage.
 
In December 2020 Canossa Events acquired US-based concours event and media company Cavallino Inc. 
The Cavallino Classic at Palm Beach (April, 22-25) in 2021 celebrates its 30th anniversary. That’s three decades devoted to the celebration and preservation of Enzo Ferrari’s magical legacy. For the most valuable cars, the most discerning collectors and the most passionate fans of the prancing horse, Cavallino Classic is the place to be.
 
In Italy, in the racing world: many events you really shouldn’t miss, giving you the chance to compete and experience the true thrill of driving your classic car.
 
The next edition of the Modena Cento Ore (June, 8-13). The event that perfectly combines all the necessary elements for a memorable rally-race: classic cars, gentlemen and lady drivers, competition, tourism, exciting roads, breath-taking landscapes, Italian cuisine and the right dose of relaxation. A perfect journey taking a coast-to-coast route with 10 special uphill stages on roads closed to normal traffic and 3 races on the legendary circuits of Misano, Imola and Mugello. An experience enhanced by convivial moments and unique evenings arranged in spectacular locations that underscore the event’s penchant for tourism and culture.
 
This year will take place the new edition of Terre di Canossa (May, 20-23), a challenging international classic regularity rally completing an extraordinary journey along the ancient roads taken by Grand Countess Matilda, Queen of Italy in the 12th century. A journey starting from the historic Via Emilia to the beautiful Versilia coastline, passing through cities of arts, past ancient castles all the while immersed in some of Italy’s most magnificent landscapes. To complete the experience, the culinary aspect will not fall short by savouring local food and wine from classic favourites to the creative inventions of Michelin-starred Chefs.
 
The Stella Alpina (June, 11-13) is another must: an adrenaline fueled adventure behind the wheel through the Trentino region, surrounded by the majestic Dolomites, a UNESCO World Heritage Site. The rally route will once again include the most spectacular roads and the most demanding Alpine Passes. All the senses will be tasked on this rally, with its signature adrenaline-pumping, hairpin bends, passion for motorsport, breath-taking views and superb hospitality.
 
Concurrently to the Motor Valley Fest in Modena, Canossa launches the very first edition of Old But G-Old (July, 2-4): a car journey dedicated to the ever more attractive phenomenon of Youngtimers. An exciting driving experience including racing at the Varano Racetrack and characterized by Italy’s picturesque landscape and culinary traditions. The experience is a perfect blend of passion, adrenaline and cars in the heart of Motor Valley, the place where speed was born and evolved.
 
A multitude of appointments throughout Italy and further afield in the touring sector have been designed for those who seek to enhance and personalize their driving tour with a customised experience. 
The first of these events will take once again in the Motor Valley, exploring the ‘Lands of Canossa’, with the Motor Valley Tours Casa Maria Luigia. A journey celebrating the culinary perfection of Michelin starred Chef Massimo Bottura, the uniqueness of the “Motor Valley” as home to Italy’s most legendary manufacturers, and the treasures of Modena’s old town. 
The next appointment is the Dolomites Grand Tour (September, 3-5), with an itinerary through the Alps exploring the magnificence of the Dolomites, enjoying spectacular routes and the most exquisite alpine cuisine.
 

At selected appointments Canossa offers the opportunity to experience the tour from behind the wheel of one Canossa’s very own Abarth 595, made unique by the creative genius of Lapo Elkann and the skilled hands of the craftsmen of Garage Italia. These include the Motor Valley Tours (from May to October), designed to explore the unique locations of the Motor Valley, the “land where speed was conceived and continues to evolve”.

In the Middle East, Canossa Events is located in Dubai and is enhancing its regional presence with refined bespoke events such as b2b experiences for local and international companies and luxury road tours for private clients. Amongst them, the 2021 calendar will feature the Oman Tour and the unique tour Dubai and Beyond to discover the hidden gems of these magical places of the world. Moreover, new tours for car enthusiasts will be designed to combine a luxurious vacation with the thrill of the Formula 1 Grand Prix, both in the UAE and in Saudi Arabia.

“If I had to describe our business in one word, that would be memories. All our efforts are aimed at creating unforgettable moments for our clients…”, these are the words of Luigi Orlandini, CEO and Chairman of Canossa Events. “We are planning a 2021 season full of the events that are now considered milestones in the universe of motoring enthusiasts, as well as new rallies, which are tourism-focused or organised in different areas of the world like the Middle East or America. We’re looking forward to firing up the engines of passion with you once again…”.

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