Canossa Events announces the creation of Canossa Racing

Alfa Revival Cup, Monza - Racing driving experiences.
Canossa Racing – a new joint venture between GPS Classic and Canossa Events - has acquired Alfa Revival Cup, expanding the event offerings to the racing world.

October 18, 2021: Canossa Events, part of Motorsport Network, LLC, and GPS Classic announced the creation of Canossa Racing, a joint venture focused on organizing circuit activities for drivers and classic car enthusiasts. Canossa Racing will combine the expertise and broad network of Canossa Events with GPS Classic’s in-depth knowledge of classic car races.

Under the new joint venture, Canossa Racing has also acquired the Alfa Revival Cup, the well-known Italian racing series dedicated to all Alfa Romeo GT and Tourism cars built from 1947 through 1981 and sanctioned by the Automobile Club of Italy (ACI).

The creation of Canossa Racing will complement the many sports and classic car events organized by Canossa Events, allowing them to further expand their unique event offering for drivers, car collectors and enthusiasts and creating new synergies across Motorsport Network’s Driven Lifestyle division.

Luigi Orlandini, Chairman and CEO at Canossa Events said: “I am delighted to announce this new Joint venture – Canossa Racing, another exciting step towards our continued growth strategy. Together, we will create new opportunities for all those who like to spend their time on a racetrack, and the Alfa Revival Cup acquisition is a perfect example of an amazing racing series, dedicated to all “Alfisti” who are eager to relive new emotions onboard an authentic Alfa Romeo.”

Tommaso Gelmini, Founder and CEO at GPS Classic said: “I’m thrilled to partner with Canossa Events, a global industry leader of events and experiences in the motorsport and automotive space, to create Canossa Racing. For more than 15 years, GPS Classic has been organizing events for vintage race cars and this is an ideal opportunity to share our expertise with the Canossa team. This new joint venture, as well as the acquisition of the Alfa Revival Cup, delivers a fantastic opportunity to further develop the race series across a wider and more international audience.”

At the following link it is possible to download the full press release. 


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Terre di Canossa is an event dedicated to classic cars that thrives on three core elements: an exciting formula for thrilling routes and skill trials, captivating scenery and locations, exceptional hospitality, and an unforgettable gastronomic experience.

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Our team of passionate professionals includes over 60 full-time employees and over 300 collaborators on over four continents.
Passion, experience, diversity, and cultural richness are the basis of our strength.
Care for detail, precision, and efficiency are part of our DNA.
Today, we are active in Europe, North America, the Middle East, and Australia, and we have successfully created and managed events in Asia and Africa, too.
We are a licensed tour operator in Europe, the UAE, and the United States, and we are ISO 14001 certified.

Our Founder, Luigi Orlandini, started the Company with the ground-breaking concept of combining the pleasure of driving with the finest elements of luxury living that elevate a good experience to a memorable one. Great hospitality, haute cuisine, fine wines, white-glove service, bespoke concierge, attention to detail, and plenty of smiles. He always says that our business is all about creating memories.

Canossa, a unique style from far away. We were born in 2011 in Emilia, the only region in the world that inherited its name from a road, the 2200-year-old Roman Consular Road Via Emilia. It’s no surprise that we are mainly focused on driving experiences and automotive in general. But that’s not all. The main objectives of all of our events and activities – even the non-automotive ones – are quality and excellence.

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