Motor valley tours

A weekend in the homeland of the world’s fastest cars, driving a unique and exciting car, an icon of the “Dolce Vita”. It’s the new exciting experience for motor sport lovers!


Guided tours are available on selected weekends starting from spring 2021.

If you prefer to go on your own, individual tours are also available by reservation only.


Thrill, beauty, safety: these are the key elements of Motor Valley Tours, the best way to rediscover freedom of movement with the wind in your hair, ravel in an enchanted land nestled between the Via Emilia and the Apennines and discover the “temples” of Motor Sport.

Motor Valley is Emilia’s beating heart, the charming place where the world’s fastest cars are born, a place of “slow food and fast cars” as the great Michelin starred chef Massimo Bottura likes to say.

Ferrari, Maserati, Lamborghini, Pagani, Dallara and Ducati factories and museums are located within a few kilometers from Modena, as well as the not-to-be-missed Piazza Grande, a UNESCO World Heritage Site with the Duomo and Torre Ghirlandina.

To complete this thrilling journey that stimulates all one’s senses, a vast array of world renowned culinary specialities are offered right here as well.

Motor Valley Tours will allow you to discover all this beauty while driving a legendary car, an icon of the “Dolce Vita”, in an absolutely one of a kind bespoke edition.

Canossa Events makes its’ fleet of Abarth 595 Cabriolets available, specially designed by Lapo Elkann’s creative genius and Garage Italia craftsmens’ skilled hands.

Alternatively, you can choose a historic car, always made in Italy: Alfa Romeo Duetto, Fiat 124 Spider and other similar models.